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About us:

We are a group of York U students who noticed the injustices that are present in body image representations in the media. Our campaign stands for the ideology that beauty is not merely one standard, everyone is beautiful in their own unique way. The logo we have created signifies that beauty comes in all shapes, sizes, colours, genders and creeds. Beauty is both timeless and ageless and our objective is to create new images that reflect this as well as the diversity of perspectives, voices, locals, and situated knowledge’s in order to improve body image ideals. This means we want to empower people to believe in the beauty they hold. Our campaign is a collaborative project that will create an environment of inclusion that encourages people to come together and share their individual stories.
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#beUty Campaign Relationship to Course Material

Posted by [email protected] on March 21, 2016 at 9:00 PM Comments comments (0)

Our Campaign #beUty aims to change the previously constructed narrative. As in King’s article, You’ll Never Believe What Happen, we to want our audience to “understand the world is a good place where good deeds should beget good rewards” (King, 4.) Unlike the people in Omelas in, The Ones Who Walk Away from Omelas, those that see injustice and tragedies, and weep for a moment, rationalize and then turn a blind eye, we see a problem in society that cannot be ignored any further, #beUty aims to change the way beauty is perceived in society. Our slogan #beUty, is a play on the word beauty, signifying, how by being yourself you are beautiful. In She Unnames Them, we see the power that a word or classification possesses, how it is internalized and can be destructive, as it was in Rats, beauty is a word that has held immense power, our campaign is aim at subverting this understanding of what beauty has meant in the past and changing that understanding to allow people to reclaim their autonomy and agency, #beUty is about reclaiming power, deconstructing normative narratives and understanding that we as people are coming from diverse spaces. Our symbol is a reflective image when you read the word "beUty" you see yourself reflected back, you embody that word because both internally and externally you are beautiful.

 

Video

Posted by [email protected] on March 20, 2016 at 6:00 PM Comments comments (0)

https://www.youtube.com/watch?v=f0tEcxLDDd4- Comfortable: 50 people 1 question 

https://www.youtube.com/watch?v=RNgkjiPboPE- Model- Cut 1:00

https://www.youtube.com/watch?v=DnkG8U5WCwY -Who Says Plus Size Women Can't?

Resources

Posted by [email protected] on March 20, 2016 at 5:35 PM Comments comments (0)

Derenne, J. L., and E. V. Beresin. "Body Image, Media, and Eating Disorders." Academic Psychiatry 30.3 (2006): 257-61. Web. http://www.newriver.edu/images/stories/library/Stennett_Psychology_Articles/Bo dy%20Image%20Media%20%20Eating%20Disorders.pdf


Kilbourne, Jean. “The More You Subtract, the More You Add: Cutting Girls Down to”. Yumpu.com. 2000. Web. 20 Jan. 2016. https://www.yumpu.com/en/document/view/3629503/quotthe-more-you-subtract- the-more-you-addquot-cutting-girls-down-to-


Beer, Jeff. “This Is Who We Are Now: Why Aerie Stopped Retouching The Models In Its Ads”. Co.Create. FastCompany, 24 Jan. 2014. Web. http://www.fastcocreate.com/3025443/this-is-who-we-are-now-why-aerie- stopped-retouching-the-models-in-its-ads


Levy, Michael S. "Mass Media and Voyeurism Exploited." Celebrity and Entertainment Obsession: Understanding Our Addiction. Rowman & Littlefield, 2015. Print.


Thompson, J. Kevin, and Leslie J. Heinberg. "The Media's Influence on Body Image Disturbance and Eating Disorders: We've Reviled Them, Now Can We Rehabilitate Them?" Journal of Social Issues J Social Issues 55.2 (1999): 339-53. Pbworks. Blackwell Publishing. Web. http://classroomcom.pbworks.com/f/MediaInfluence.pdf


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