BE YOUR OWN YOU

#beUty

Our Campaign #beUty aims to change the previously constructed narrative. As in King’s article, You’ll Never Believe What Happen, we to want our audience to “understand the world is a good place where good deeds should beget good rewards” (King, 4.) Unlike the people in Omelas in, The Ones Who Walk Away from Omelas, those that see injustice and tragedies, and weep for a moment, rationalize and then turn a blind eye, we see a problem in society that cannot be ignored any further, #beUty aims to change the way beauty is perceived in society. Our slogan #beUty, is a play on the word beauty, signifying, how by being yourself you are beautiful. In She Unnames Them, we see the power that a word or classification possesses, how it is internalized and can be destructive, as it was in Rats, beauty is a word that has held immense power, our campaign is aim at subverting this understanding of what beauty has meant in the past and changing that understanding to allow people to reclaim their autonomy and agency, #beUty is about reclaiming power, deconstructing normative narratives and understanding that we as people are coming from diverse spaces. Our symbol is a reflective image when you read the word "beUty" you see yourself reflected back, you embody that word because both internally and externally you are beautiful.